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PAST SIMBRAH WORLD & SIMBRAH NEWS


DATES TO REMEMBER

2025 

  • Mar. 27- Junior Simbrah Show, Rodeo Austin, Austin, Texas
  • Apr 25-27 – TSSA Southern Showcase, Navasota, Texas
  • May 17 – 6th Annual Back To Grass Sale, Henderson, Texas
  • May 17-18 -Smith Genetics Annual Cow Camp, Giddings, Texas
  • June 11-15 TJSSA Futurity, Bryan-College Station, Texas
  • June 25-28 – American Junior Simbrah Roundup, Brenham, Texas
  • July 6-12 –AJSA National Classic, Madison, Wisconsin
  •  Sept. 27-28 -Synergy XVIII, Giddings, Texas


GUERRA TO LEAD ASA

Bozeman, MT— Victor Guerra, Linn, Texas, has been elected to lead the American Simmental Association (ASA) Board of Trustees. Guerra served as vice chairman in 2024, alongside outgoing Chairman Chris Ivie of Summertown, Tennessee. 

Guerra owns and operates La Muneca Cattle Company (LMC) alongside his parents and siblings. LMC runs 100 Simmental and Simbrah cows and markets genetics private treaty throughout the year, in addition to a few consignment sales. Supporting youth is important to the Guerra family, and each year, they sponsor the Simmental-Simbrah Superbowl held in conjunction with the San Antonio Livestock Show and hold their own LMC Field Day and Futurity. They also hold an annual LMC and Friends Giving THANKS online sale around Thanksgiving where all the proceeds go to various worthy causes, including youth events. Guerra is an active advocate of Simmental and Simbrah genetics and participates in a number of promotional activities. 

He currently serves on the Hidalgo County Farm Bureau Board. Guerra also serves on the Texas FFA Foundation Board of Directors, in addition to a number of other agricultural organizations. Guerra holds a BS in agricultural development with an emphasis in beef cattle production from Texas A&M University in College Station, Texas. Guerra also holds a JD from St. Mary’s School of Law in San Antonio and owns Victor G. Guerra, PC. 

Guerra was formally seated at ASA’s 57th Annual Meeting held in Denver, Colorado, in January of 2025. Four trustees were also formally seated for their second term including: Joseph Hensgens, Rayne, Louisiana, who will represent the South Central Region; Maureen Mai, Bonners Ferry, Idaho, representing the Western Region; Ryan Thorson, Glendive, Montana, from the Western Region and Loren Trauernicht, Wymore, Nebraska, who will represent the North Central Region.


TSSA ANNOUNCES SOUTHERN SHOWCASE

The Texas Simmental/Simbrah Association has announced they will host the Southern Showcase, April 25-27th at the Grimes County Fair & Expo Center in Navasota, Texas. The event will include a live sale, as shows and junior educational contests. For more information follow the TSSA Facebook page and their website, www.texassimmentalsimbrah.com.

 



AMERICAN JUNIOR SIMBRAH ROUNDUP SET FOR JUNE 25-28

Simbrah youth will once again gather in Brenham, Texas at the Washington County Fairgrounds for the annual American Junior Simbrah Roundup. The dates are June 25-28 and you won’t want to miss this. Educational contests, leadership experience, cattle shows, fun and so much more for all the details, deadlines and info refer to their Facebook page.


SMITH GENETICS SETS CAMP DATES

Smith Genetics, Giddings, Texas, will once again hold their annual cow camp, May 17-18 at the ranch. The two-day camp will be a Sullivan’s Stock Show U event for the fitting, grooming and showmanship portions. The camp will also be interactive and cover material for the educational contests featured at the Texas Junior Simmental/Simbrah Association Futurity, American Junior Simbrah Roundup and American Junior Simmental Association’s National Classic. To learn more and sign up, visit smithgenetics.com.


 

TJSSA FUTURITY ANNOUNCED

The Texas Junior Simmental/Simbrah Association will once again hold their annual futurity, June 11-15 at the Brazos County Expo, Bryan-College Station,Texas. For all the details on this event visit www.tjssa.org.


SIMBRAH LOGOS NOW AVAILABLE
The Simbrah World staff recently received a request to design logos that could work for breed promotion on caps, jackets and the likes. The logos are available in different sizes and variations by red or black Simbrah are provided at no cost. They are posted here for your viewing. Please contact Martha at hollidacompany@gmail.com to request the artwork in high resolution format.

SIMBRAH PROMOTIONAL ITEMS AVAILABLE

The American Simmental Association (ASA) recently unveiled new marketing materials for the Simbrah breed. There is a new brochure, as well as signs promoting Simbrahs as the cross-breeding choice. The materials include all new photos recently taken by Hannah Wine, ASA junior director. For details on how you can get copies of the brochure for distribution and have the sign at events in your area, contact the ASA at 406/587-4531.


Tracking Simbrah Carcass Data

The progeny of six Simbrah bulls have been weighed, tested and measured at every stage of production – with special emphasis in the carcass data, in an effort to prove their genetics are as good as believed. The calves from these sires, were weaned from the test herd at University of Illinois Experiment Station as part of the long-running American Simmental Association’s Carcass Merit Program (CMP) and now they have been harvested.

The CMP program, started in 1996, is the longest-running, structured sire evaluation program in the cattle industry. The program has expanded over the years to included about 500 sires, cooperator herds in 16 states, 35,000 matings and more than 5,000 carcass records. Other breeds have been included in the CMP and the data has contributed to several breed association databases.

The six bulls sired 27 steer calves and 26 heifer calves in this particular test. The results were favorable for Simbrah sired calves, when comparing the numbers against the Simmental and SimAngus calves. Please click here for a complete breakdown by sire and information on each sire.

Additional testing of Simbrah sired calves is in the future through the CMP program and updates will be provided as the Simbrah breed tracks carcass data.

“The ASA Board has been supportive of getting Simbrah carcass information and this combined with 50K enhanced genetic data and ASA’s Total Herd Enrollment (THE) program will allow the Simbrah breed to continue to improve the accuracies and revelance of our EPDs for carcass and all traits. Simbrah breeders are continuing to encourage ASA to provide these test herd programs, so that the breed can gain additional data,” explained Tim Smith, Simbrah Breeders Group president.


LOCATOR MAP MAKES IT EASY TO FIND SIMBRAH BREEDERS

The American Simmental Association now has a locator map that makes it as easy as clicking a button to locate Simgenetic members. The map can be found at www.simmental.org and it allows you to click on a location and find ASA and AJSA members in that area.


EMAIL BLASTS NOW AVAILABLE
Simbrah World has developed a list of email addresses, taken from subscription information. We can do email blasts to this list for $75. You can send a message and/or an ad, photo or promotional pieces along those lines. The list currently has approximately 150 names and we are working to add more. While the number may not be large, remember these are people who are active in the Simbrah breed.

If you have an event/animal you want to promote, contact Martha at mgarrett@southernlivestock.com or 903/316-8465.

FOR MORE INFORMATION ON SIMBRAH
If you desire additional information on Simbrah go to www.simbrah.org or www.simmental.org and click on the links for Simbrah.

Also you can access the following material by clicking on the following names:
Simbrah-The Best Of Both Breeds.pdf
Description Of A Simbrah.pdf
Development Of Simbrah.pdf
Guideline For Breeding Simbrah Cattle.pdf

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Simbrah World, Simbrah News and SimbrahWorld.com are your promotional vehicles--send your news and photos tomgarrett@southernlivestock.com


“Can’t Wait Any Longer”. Photo taken at Shallow Water Ranch, owned by Bobby and Jeanne Thornhill.

 
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Simbrah World is published by Southern Livestock Publishing
PHONE: 210/524-9697
MAILING ADDRESS: P.O. Box 791364, San Antonio, Texas 78279-1364
SIMBRAH REPRESENTATIVE: Martha Garrett  | mgarrett@southernlivestock.com  •  903/316-8465
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