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  • Aug. 5-7 – Texas A&M Beef Cattle Short Course, College Station, Texas 
  • Aug. 23-27 – ASA Fall Focus, Amarillo, Texas 
  • Sept. 14 – Fall Fest Sale, Rusk County Youth Expo, Henderson, Texas 
  • Sept. 26-27 –Heart of Texas Fair Simbrah Shows, Waco, Texas 
  • Sept. 28-29 – Synergy XVII, Giddings, Texas 
  • Oct. 12– State Fair of Texas Open Simbrah Show, Dallas, Texas 
  • Oct. 14 –State Fair of Texas Junior Simbrah Show, Dallas, Texas


 BOZEMAN, MT — The American Simmental Association (ASA) has opened registration for Fall Focus 2024. The event offers a unique opportunity for beef industry producers and enthusiasts to learn about the latest updates on industry issues, technology, science, and more, straight from the experts themselves. This year’s event is completely free to attend, but registration is required for planning. The 2024 event will be held in Amarillo, TX, Aug. 23–27. The Texas Panhandle is an epicenter of beef production and is also home to industry-leading educational institutions like West Texas A&M University and Texas Tech University. Friday, Aug. 23, will include a tour of West Texas A&M University’s research feedlot, an ultrasound demonstration, a panel discussion about trends in the beef industry, a meat laboratory tour, a beef sensory panel, a tour of the Panhandle-Plains Historical Museum and a Sod Poodles baseball game. Saturday, Aug. 24, industry-leading experts will cover topics including yield grade challenges and tallow value, beef on dairy, understanding consumer demand, the Ogallala Aquifer and water challenges and labor. Attendees will also have the opportunity to attend a dinner recognizing the 2024 ASA Golden Book Award and Lifetime Promoter recipients and retiring ASA Board of Trustees members. The event will also include an ASA Board of Trustees meeting, which is open to participants and will include several opportunities to ask questions and share feedback. Registration for Fall Focus 2024 is free but required for planning. To see the whole schedule and learn more, head to fallfocus.org, or read the July/August issue of the Register magazine.


  The East Texas Simmental/Simbrah Association and Heart of Texas Simmental/Simbrah Association will once again host their Fall Fest Sale. The event will be Sept. 14th at the Rusk County Youth Expo, Henderson, Texas. Online bidding will be available at bestcattlesales.com. For more information contact Kenneth Airheart at 903/539-1666.


 Sale host, Tim Smith announced that Synergy XVII will be held Sept. 28-29. It will include a sale of approximately 100 lots of purebred and percentage Simbrah and Simmental cattle, a junior show for qualifying heifers, showmanship, and educational contests. Simulcast bidding will be provided on DVAuction.com. For additional information contact Smith at 512/587-7896 or smithgenetics1@gmail.com. You may also visit the Synergy Facebook site or their page on www.smithgenetics.com.



Bozeman, MT — The American Simmental Association (ASA) held its 56th Annual Meeting the first week of Jan. 2024. The annual meeting highlighted each committee’s minutes for the previous year, and reflected on the successes of 2023, including the continued expansion of ASA research projects, data collection, funds raised by the American Simmental-Simbrah Foundation (ASF), the breed’s presence at national events in 2023 and more. During the meeting, new and re-elected members of the ASA Board of Trustees were formally seated. In the South Central Region, Greg Walthall, Windsor, Missouri, was elected for a first term; and Victor Guerra, Linn, Texas, was elected for a second term. In the North Central Region, Tim Clark, Turtle Lake, North Dakota, was elected for a second term. In the Eastern Region, Mark Smith, Picayune, Mississippi, was elected for a first term; and Chris Ivie, Summertown, Tennessee, was elected for a second term. In the Western Region, Chad Cook, Walsh, Colorado was elected for a second term. New members of the ASA Executive Committee were also officially seated during the meeting Chris Ivie will serve as the chairman of the ASA Board of Trustees. Victor Guerra will serve as vice-chairman, and Scott Trennepohl will serve as treasurer. Position #1 and #2 were filled by Chad Cook and Ryan Thorson, respectively. Doug Parke, Paris, Kentucky, will serve as the Immediate past chairman.


  The Texas Simmental/Simbrah Association (TSSA) met recently and elected members to the board as well as new officers. Whit Dale, Brad Peterson and Sara Williams are the new members to the board joining Brandon Martin, AK Phillips, Keith Strack, Webb Fields, Jered Shipman, Terry Whitaker, Lance Seamans and Sam Hodges. Martin was elected president, Phillips was elected vice president, Williams will serve as secretary and Onstot will take over the treasurer duties. For more information visit www.texassimmental/simbrah.com. Committee assignments include: Show & Sale - AK Phillips as chair with Whit Dale, Terry Whitaker and Lance Seamans Member and Directory - Sara Williams as chair with Brad Peterson Public Relations - Faith Onstot as chair with Sara Williams Commercial Outreach - Terry Whitaker as chair with Whit Dale and Webb Fields Watch for details on the Southern Showcase event, sponsored by TSSA. It is set for Dec. 7-11th at the Washington County Fairgrounds, Brenham, Texas.

The Simbrah World staff recently received a request to design logos that could work for breed promotion on caps, jackets and the likes. The logos are available in different sizes and variations by red or black Simbrah are provided at no cost. They are posted here for your viewing. Please contact Martha at hollidacompany@gmail.com to request the artwork in high resolution format.


The American Simmental Association (ASA) recently unveiled new marketing materials for the Simbrah breed. There is a new brochure, as well as signs promoting Simbrahs as the cross-breeding choice. The materials include all new photos recently taken by Hannah Wine, ASA junior director. For details on how you can get copies of the brochure for distribution and have the sign at events in your area, contact the ASA at 406/587-4531.

Tracking Simbrah Carcass Data

The progeny of six Simbrah bulls have been weighed, tested and measured at every stage of production – with special emphasis in the carcass data, in an effort to prove their genetics are as good as believed. The calves from these sires, were weaned from the test herd at University of Illinois Experiment Station as part of the long-running American Simmental Association’s Carcass Merit Program (CMP) and now they have been harvested.

The CMP program, started in 1996, is the longest-running, structured sire evaluation program in the cattle industry. The program has expanded over the years to included about 500 sires, cooperator herds in 16 states, 35,000 matings and more than 5,000 carcass records. Other breeds have been included in the CMP and the data has contributed to several breed association databases.

The six bulls sired 27 steer calves and 26 heifer calves in this particular test. The results were favorable for Simbrah sired calves, when comparing the numbers against the Simmental and SimAngus calves. Please click here for a complete breakdown by sire and information on each sire.

Additional testing of Simbrah sired calves is in the future through the CMP program and updates will be provided as the Simbrah breed tracks carcass data.

“The ASA Board has been supportive of getting Simbrah carcass information and this combined with 50K enhanced genetic data and ASA’s Total Herd Enrollment (THE) program will allow the Simbrah breed to continue to improve the accuracies and revelance of our EPDs for carcass and all traits. Simbrah breeders are continuing to encourage ASA to provide these test herd programs, so that the breed can gain additional data,” explained Tim Smith, Simbrah Breeders Group president.


The American Simmental Association now has a locator map that makes it as easy as clicking a button to locate Simgenetic members. The map can be found at www.simmental.org and it allows you to click on a location and find ASA and AJSA members in that area.

Simbrah World has developed a list of email addresses, taken from subscription information. We can do email blasts to this list for $75. You can send a message and/or an ad, photo or promotional pieces along those lines. The list currently has approximately 150 names and we are working to add more. While the number may not be large, remember these are people who are active in the Simbrah breed.

If you have an event/animal you want to promote, contact Martha at mgarrett@southernlivestock.com or 903/316-8465.

If you desire additional information on Simbrah go to www.simbrah.org or www.simmental.org and click on the links for Simbrah.

Also you can access the following material by clicking on the following names:
Simbrah-The Best Of Both Breeds.pdf
Description Of A Simbrah.pdf
Development Of Simbrah.pdf
Guideline For Breeding Simbrah Cattle.pdf

  <a href="https://secure.blueoctane.net//forms/F7M6KQ5RSOO6">Click Here To Load This Formexperts.com Form</a>

Simbrah World, Simbrah News and SimbrahWorld.com are your promotional vehicles--send your news and photos tomgarrett@southernlivestock.com

“Can’t Wait Any Longer”. Photo taken at Shallow Water Ranch, owned by Bobby and Jeanne Thornhill.

Check back regularly as we hope to update often

Simbrah World is published by Southern Livestock Publishing
PHONE: 210/524-9697
MAILING ADDRESS: P.O. Box 791364, San Antonio, Texas 78279-1364
SIMBRAH REPRESENTATIVE: Martha Garrett  | mgarrett@southernlivestock.com  •  903/316-8465
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